Why did pink stop being a boy color?
Andrew Mccoy
Updated on January 16, 2026
Boys and girls were dressed like miniature men and women instead of uniformly in children's dresses. Pink became the girls' color, blue the boys'. This trend in children's clothing took a dip in the mid-1960s and 1970s owing to the women's liberation movement.
When did pink stop being a boy color?
The colors changeIt wasn't until the 1940s that manufacturers went in the opposite direction and decided that pink was for girls, and blue was for boys. But then, just one generation later, the women's liberation movement ushered in unisex baby clothing once again, which remained in vogue until the mid-1980s.