What is the Goodwill logo?
Isabella Harris
Updated on January 14, 2026
Known as the “Smiling G,” the award-winning logo represents the many smiling faces and positive impacts achieved through Goodwill programs and services, every day. In 1968, Morgan Memorial Goodwill Industries in Boston began to search for an updated visual to reflect the brand.
Does Goodwill have a slogan?
Goodwill's new slogan, “uncommonly good,” showcases the diverse services offered by the nonprofit. “We see what can happen when people are given a job.Is the Goodwill religious?
No. Although Goodwill was founded by a Reverend, we are not a religious organization. Is Goodwill a non-profit organization?What is the Goodwill font?
The Helvetica type family is the primary font for Goodwill.What percentage of Goodwill profits go to charity?
Less than one-eighth of the company's profit goes toward its charity work. Goodwill sells free goods at a profit, but less than one eighth of that profit actually goes to the job-related programs they market as their primary pillar of charity work.Goodwill Logo
Does Goodwill actually help anyone?
Goodwill doesn't just give help to someone once, we believe in teaching people the skills they need to find sustainable success, whatever that may mean to the individual person. Last year alone, your Goodwill helped more than 16,700 people in our community find jobs and improve their quality of life.What did the CEO of Goodwill make in 2021?
The current CEO of Goodwill makes over $1 million annually.The CEO of Goodwill Industries is Steven Preston, with Richard Cantz, the President and CEO of Goodwill Northern New England. Mark Curran never worked at Goodwill or owned a single Goodwill store.