How much does Rolex pay Federer?
Matthew Cannon
Updated on January 06, 2026
Federer partnered with the watch brand in 2006, signing a 10-year, $15 million deal, which was one of the largest endorsement deals in sports at the time, netting him $1.5 million annually. When that contract was renewed in 2016, his annual deal to endorse Rolex watches grew to an estimated $8 million per year.