Do grocery stores lose money on rotisserie chicken?
Isabella Bartlett
Updated on January 14, 2026
Companies want to stay competitive on rotisserie chicken prices and are willing to lose money selling them even as production costs rise. It's called a "loss leader" for a reason: stores can can raise prices on other goods to make up for these losses.
Are rotisserie chickens a loss leader?
Most companies see rotisserie chicken as a loss leader, meaning they may lose money on it, but hope to make up some of that with sales of other products in the store.Does Walmart lose money on rotisserie chicken?
In 2015, CFO Richard Galanti said the company loses money with each rotisserie chicken sold in the deli, but that they are willing to keep the price low for members. The deal is a huge draw for many. But as it turns out, Walmart sold around 625 million of their own version in 2017, and it is actually a little cheaper.Why is Walmart rotisserie chicken so cheap?
By selling them at a lower price, grocery stores make less money than they would on raw birds, but way more money than they would if they tossed the chickens out. Repurposing unsold products is pretty common in grocery stores.Why are rotisserie chickens so inexpensive?
Rotisserie chickens are also a loss leader according to retailers such as Rowe Farms. This means grocers actually lose money on them, and sell them below cost as a way to get customers into stores to ostensibly buy more items.This Is Why Costco Only Charges $5 For A Rotisserie Chicken
What's wrong with Costco rotisserie chicken?
“Costco's rotisserie chicken has 460 mg of sodium per standard 3-ounce serving, one-fifth of the maximum amount that adults should consume in a day (2,300 mg), according to CR's January 2022 issue. Sodium-loaded rotisserie chicken is not unique to Costco.Does Costco make money on chicken?
The retailer actually loses money on their rotisserie chickens. According to Costco's chief financial officer, the retailer loses between $30 and $40 million a year on the chickens. Still, they refuse to raise their prices to a more reasonable $5.99.Where does Sam's Club chicken come from?
Naked Truth Premium chickens are raised on family farms in south-east Alabama on a vegetable- and grain-based diet and are never given antibiotics of any kind.Why are Costco chickens cheap?
While the retail grocery chain is technically losing money on their famous chicken, the price is also subsidized by the fact that shoppers have to pay a Costco membership fee.What chemicals are in rotisserie chicken?
The skin of rotisserie chicken was found to have high amounts of HCAs (a carcinogenic compound that forms when meat is cooked at a high temperature) Most rotisserie chickens are injected with chemicals you want to steer clear of including yeast extract, phosphates, and carageenen (more on that below).Where does Costco source its chicken?
According to Lincoln Premium Poultry, its farms in Nebraska and Iowa supply about 40 percent of Costco's rotisserie chickens. The remainder comes from other suppliers.Does Costco lose money on anything?
Costco's bottom line certainly isn't hurt by its famed loss leader — the rotisserie chicken. The plump and succulent chicken sells for $4.99, and Costco has resisted any calls to raise the price through the years, even though the company loses as much as $40 million a year on them, Reader's Digest reports.Is Sam's Club rotisserie chicken healthy?
At Sam's Club, a 3-ounce serving of Member's Mark Seasoned Rotisserie Chicken has 550 mg of sodium. That's about nine times more sodium than a chicken roasted without salt, and about a quarter of the maximum amount of sodium adults should have in a day. And Costco's famous rotisserie chickens aren't much better.Why is Costco chicken so good?
If you've ever tasted a Costco chicken before, you know they can be incredibly salty (and, in turn, incredibly tasty). That's because they're injected with a special saline solution to add flavor. The birds pack in a total 460 milligrams of sodium each. These are the Costco shopping perks you need to know about.Are rotisserie chickens a good deal?
“Rotisserie chicken is often very competitively priced and a lot cheaper than eating out,” says Anne-Marie Roerink, founder of the grocery market research firm 210 Analytics. She says this grocery store mainstay is most popular with younger shoppers but a big seller among all ages, incomes, and regions.Why are Costco chickens so big?
The chickens grow enormous breasts, because that's the meat consumers want, so the birds' legs sometimes splay or collapse." Kristof also mentioned that Costco sells 100 million of these chickens each year, all for less than five dollars.Does Costco use factory farmed meat?
Costco also has a factory on their private farm in Nebraska where they rear and process chicken ensuring fresh and quality products.Did Costco raise the price of rotisserie chicken?
Chicken is getting more expensive, unless it's rotisserieWhy it matters: Even as chicken prices nationwide have increased 16.4% in the last year, Costco, Sam's Club and BJ's Wholesale Club have maintained the price of their rotisserie chickens. The cooked chickens cost $4.99 at Costco and BJ's, and $5 at Sam's Club.